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Mont Blanc Pen a Perfect Gift to Promote Your Business

Billions of people for over a hundred years have used pens, to promote their business and get in touch with the masses. These days, promotional pens are used at awareness events and trade shows. They persist to construct their mark in the promotional world as one of the most inexpensive items available. That’s why; when you are looking for the most superior stock of writing instruments we only suggest Mont Blanc Pen. Because when you need pens to make an impression, select the brand name you know best.

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The Mont Blanc Pens collections serve as ideal gifts for clients in an any corporate atmosphere. With the ability to imprint logos, custom artwork, Mont Blanc Pens provide a unique style to robust company’s advertising requirements and budget, and create a optimistic association for its clients. Mont Blanc Pens are called as the most exclusive, stylish and long lasting pens in the industry.

One of the first classic pens that Bic created is the click retractable ballpoint pen. Since its release in 1956, the promotional retractable pen has seen several improvements. Springs were added for functionality, cool clips were designed for on the go usage and the most exquisite inks now fill every pen. With over fifty years of experience in millions of people’s hands, these promotional Bic click pens are guaranteed to offer recipient’s suave penmanship and branding power that works.

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Footwear Firms Up the Ante on Airport Stores

LOS ANGELES — When airport retail started to take off a few years ago, brands viewed the stores as a way to snatch a few extra bucks from travelers with time to kill.

Now, though, it’s a soaring business.

Airport retail generated billion in sales in 2007, up from billion in 2006. Luxury goods accounted for 35.5 percent of those sales, a 16.6 percent increase over 2006, according to research service Generation Databank. That’s why Bally, Prada, Ferragamo and Chloé, among others, are all going along for the ride.

“Airport retail is growing very quickly, and the image is also changing,” said Marco Franchini, CEO of Bally, which will have 48 airport outlets in locations ranging from Shanghai to Amsterdam by the end of the year. “The market is shifting from a main category, like tobacco, alcohol and cosmetics, to a more brand-oriented shopping experience, with full boutiques and personalized shop-in-shop corners.”

To cash in, brands are funneling a chunk of their money into airports overseas. Splashy new terminals opened earlier this year in London and Beijing.

“Airports are a wonderful place for retail,” said Neil Clifford, CEO of Kurt Geiger, which has six airport shops in the U.K. and in March bowed a Kurt Geiger boutique in Heathrow’s Terminal 5, joining such neighbors as Prada, with its first airport store, and Christian Dior. “You’ve got money, you’re going on holiday and you have time to spare. You can buy an iPod or a Montblanc pen or a Hugo Boss shirt.”

Or a pair of shoes. “We play with the traffic, play with the mix from morning to evening depending on the [flight] destination,” said Clifford, of the various styles offered. “If there’s a Far Eastern flight in the morning, we put the higher end out front. If it’s European or domestic in the evening, we may have more high fashion and fast fashion, more women’s.” Handbags represent about 25 to 30 percent of the selection, with brands such as Marc Jacobs, Tory Burch and Vivienne Westwood.

Still, a few signs suggest that airport retail could lose altitude. Increased oil prices are making airline tickets more expensive, while the uptick in food and gas prices gives consumers pause before spending on pricey vacations.

But experts say people will still travel, even though they might fly less.

The question for airport retailers, then, is whether to chase the upscale, “commercially important passengers” — as airlines label them — or try to squeeze an extra dollar or two out of the ordinary traveler. So far, luxury names are betting that the world population of high-spending travelers will increase. It’s just a matter of figuring out which countries they’ll be flying to and from.

High Road to China

One growing travel area is China. In February, Beijing Capital International opened the world’s largest airport terminal, Terminal 3, partly in preparation for this month’s Olympic Games.

Meanwhile, Hong Kong International Airport reported 20 percent retail sales growth in the first four months of 2008, and a 25 percent growth for luxury retail. It is currently soliciting offers from tenants for the planned East Hall Luxury Brand Boutique Boulevard.

In 2007 in China, international passenger traffic was up by 17 percent, to 38.3 million passengers. But domestic Chinese air travel dwarfs that, at 349 million. And that group, though not as free-spending as the international travelers, has plenty of appeal, too. What’s more, the wealth of China’s middle class is among the world’s fastest growing.

“[Beijing Terminal 3 has] the most luxurious domestic mix that I’ve seen anywhere in the world, with brands such as Omega, which is not normal in the domestic market,” said Robbie Gill, an architect and a director of The Design Solution, a London firm that plans and designs airport retail. “The Chinese are a massive market. Those brands have to work hard to be the preferred brand. They’re using shops in domestic terminals as 3-D advertisements.”

Bally has spots in Beijing’s international and domestic terminals. “Our airport locations act as virtual ‘ambassadors’ for the brand,” Franchini said. “Our strategy is to open boutiques. In the case where the airport shopping area doesn’t allow full-size boutiques, we ask for a personalized shop-in-shop or a corner.”

Laurence Franklin, CEO of the Tumi luggage, handbag and accessory chain, agreed that individual shops are a goal. Of Tumi’s more than 120 points of sale in airports worldwide, about 20 are standalone or side-by-side stores. “Our strategy is to expand our airport presence aggressively, but with an emphasis on quality — meaning fully branded, standalone stores — versus quantity,” he said. “Airport development is central not just to our global retail strategy but is a significant part of our overall brand strategy for the next several years.”

Passage to India

For many brands, India is at the top of the wish list, partly because its elite consumers are used to shopping in airports. “India’s own domestic middle class has been growing at a phenomenal rate, but the quality and amount of retail downtown never caught up,” Gill said. “Indians had to travel to buy it.”

So now the market is coming to India. Gill’s firm is preparing retail plans for three new terminals in the Delhi and Mumbai airports, one opening in December and the others in 2010. “There will be a large luxury component,” he said.

A change in airport ownership is also boosting commerce in India, Gill said. “Private entities bought both airports, so the whole face of Indian airport travel will be transformed.” But he doesn’t want to transform it into a luxury paradise. “We’ll have a design area dedicated to craft, with Indian retailers. It will be different from what you see in the rest of the world. You’ll see the richness of a culture through its retailers,” he explained. “[The luxury concentration] is not a problem for sales, but it might be in the future because if you replicate the same names worldwide, there’s no sense of difference.

“Not everybody can afford to walk into Gucci and drop ,000 on a handbag,” Gill continued. “Seventy-five percent of the people who visit airports only buy a newspaper and a cup of coffee.”

Other up-and-coming airport retail countries include Russia, where the ARI management firm won the retail contract for Terminal 3, opening in October at Moscow’s Sheremetyevo Airport.

At Singapore’s Changi Airport, Chloé opened its first store within that country in May 2007, choosing the airport over a city location. Gill’s firm designed Changi’s Valiram luxury island, which houses shops for Bottega Veneta, Fendi, Cartier and Bulgari.

Charles de Gaulle’s T2E terminal opened in March in Paris with the first Yves Saint Laurent airport store.

In England, Clifford is enthusiastic about the new store at Heathrow. “We’ve been pleasantly surprised,” he said. “We’re seeing relatively single-digit growth — not 10 to 20 percent — but T5 represents a new store and a new business for us. London is a pretty cool international destination. We’re benefiting from that.”

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High-End Fashion in Panama

Introduction – Multiplaza Mall in Panama City is now host to a Louis Vuitton Shop and a Chanel Store. Multiplaza Mall has always been the high-end mall of Panama. It is now possible to buy high-end Swiss watches like Breitling and Omega along with Montblanc pens and now we have these two high-end boutique stores as well.

Discussion – Can Panama support these high-end stores? We have had Nautica and Hilfiger for some time down here and they seem to do well but they are hardly high end stores, high middle class products would be more descriptive of them. Do we have enough people willing to spend 0 on a purse or sunglasses, which is thrice what the average worker makes in Panama in a month? We have had Cartier and Rolex stores in Panama City for some time. There is also a Maserati, Ferrari and Porsche dealership as of recent in Panama City. We do see a fair amount of Porsche Cayenne SUV’s running around but precious few Porsche cars. It is very rare to see a Maserati or Ferrari but if you go to the causeway on a Sunday afternoon you will see the car collectors do their drive by just for an excuse to drive the car. We do not have a Bentley or Rolls Royce Dealership. Maybe I should say – yet.

High End Goods and Crime – Panama has no car jackings, or if there are any no one ever hears about it. There is no place to go with all the traffic the thief would surely be caught within blocks. People would see the crime, get on their cell phones and the police would soon show up on motorcycles and that would be the end of it. Now what happens if women start to carry 00 Vuitton purses? Will kids make a running grab for them hoping to sell them for in the local neighborhood? Will the kid be able to tell what is an expensive purse and what is not? Will the kids need a Fagan type guy to train them and to fence the goods? Of course the contents of a 00 purse would be of interest to the thief as well. Panama City has had a number of enterprising vendors who managed to get Vuitton franchises without even having a storefront (just kidding) and they have placed a lot of Vuitton, Chanel looking products into the country, which may confuse the thieves. What if people take to wearing ,000 gold and platinum wristwatches in Panama? How will the thieves react to that? One can make a temptation readily for some thief by wearing a ,000 watch in a country where the average wage is 0 a month.

What Next – Well if Vuitton and Chanel are here we can expect the rest of the high-end designer labels to start opening up? They generally do not like to want to miss out on a market that brands like Vuitton and Chanel are in. Are we going to see Bloomingdales, Saks Fifth Avenue, and Neiman Marcus opening up here? I would think you could safely bet on it. I would think antique dealers and art galleries will soon follow. Then we will see ultra high end branded restaurants charging outrageous prices for small portions of food like Emerils. We already have rumors that the Hilton Hotel people are going to open up in Panama City and more high end branded hotels can be expected.

Implications – It could be that Panama real estate is just on the way up and the peak prices are far from what they are now. All these high-end retailers have site location analysts that are good or else no one would use them. If they are giving the green light to Panama this is significant information. Panama real estate may be selling for ,000 a sq. meter or more before you know it. One of the arguments against the high prices has always been the lack of an infrastructure. The city is cleaning the bay, which will actually create something like a useable waterfront. They have plans to manage the traffic. The houses are going up. The hotels are coming in. The airport is being expanded at this time. A cruise terminal is being built. The Canal is being expanded. The Causeway is already developed and looks as good as any Causeway anywhere in the world. This could be it, put on your seats and take the ride the might just get off the ride a lot richer than when you got on.

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